Exploring ThoughtSpot, Looker Studio & Visivo
ThoughtSpot Vs. Looker Studio Vs. Visivo
In this article, we'll compare the key features, capabilities, and differentiators between ThoughtSpot, Looker Studio, Visivo. This comprehensive comparison will help you make an informed decision about which platform best suits your data visualization and analytics needs.
Quick Comparison
A high-level overview of key features and capabilities across these BI tools. This comparison helps you quickly identify which platform best matches your needs.
| Feature | ThoughtSpot | Looker Studio | Visivo |
|---|---|---|---|
| Deployment Model | Cloud (SaaS), On-prem appliance, Private cloud | Cloud (Google Cloud), Enterprise deployment, Private cloud | Open-source, Cloud Service, Self-hosted |
| Pricing | Commercial (Proprietary); enterprise pricing (by user and/or data volume) | Free to use (with Google account); Pro version for enterprise (Looker Studio Pro) introduced with SLAs. | Open source (GPL-3.0) |
| Cost | $$$$$ | $ | $ |
| Git Integration | ❌ | ❌ | ✔️ |
| CI/CD & Testing | ❌ | ❌ | ✔️ |
| Real-time | ❌ | ❌ | ❌ |
| AI | ❌ | ❌ | ✔️ |
| Visual to Code | ❌ | ❌ | ✔️ |
| DAG-Based | ❌ | ❌ | ✔️ |
Deployment & Pricing
Understanding the deployment options and pricing structure is crucial for making an informed decision. Here's how each platform handles deployment and what you can expect in terms of costs.
| Tool | Deployment Model | Pricing | Cost |
|---|---|---|---|
| ThoughtSpot | Cloud (SaaS), On-prem appliance, Private cloud | Commercial (Proprietary); enterprise pricing (by user and/or data volume) | $$$$$ |
| Looker Studio | Cloud (Google Cloud), Enterprise deployment, Private cloud | Free to use (with Google account); Pro version for enterprise (Looker Studio Pro) introduced with SLAs. | $ |
| Visivo | Open-source, Cloud Service, Self-hosted | Open source (GPL-3.0) | $ |
Target Users & Use-Cases
Each BI tool is designed with specific user personas in mind. Understanding the target audience helps ensure you choose a platform that aligns with your team's skills and needs.
ThoughtSpot
Looker Studio
Visivo
Ease of Development & Deployment
The development experience can significantly impact your team's productivity. This section compares how easy it is to build, deploy, and maintain dashboards in each platform.
ThoughtSpot
Looker Studio
Visivo
Key Integrations & Ecosystem
A robust ecosystem of integrations is essential for modern BI tools. Here's how each platform connects with other tools in your data stack.
ThoughtSpot
Looker Studio
Visivo
AI & Advanced Features
Artificial intelligence is transforming how we interact with data. Compare the AI capabilities and advanced features offered by each platform.
| Tool | AI Features |
|---|---|
| ThoughtSpot | ❌ |
| Looker Studio | ❌ |
| Visivo | ✔️ |
Visualization Capabilities
The ability to create compelling and insightful visualizations is a key differentiator between BI tools. Here's how each platform handles data visualization.
ThoughtSpot
Search-driven analytics UI: users type questions in natural language and ThoughtSpot generates charts/tables as answers. Dashboards (pinboards) can be created from these answers. Visualizations are generally standard (bar, line, scatter, etc.) and auto-chosen by the engine (with ability to change chart type). Emphasis on simplicity – limited custom formatting beyond basic styling.
Looker Studio
Drag-and-drop report editor. Offers charts like time series, bar, geo maps, tables. Customization is decent (colors, labels), though not as fine-grained as Tableau. Supports community visualizations (bring custom JS charts). Layout is canvas-style – good for dashboards and infographics.
Visivo
Highly custom UI with easy defaults
Detailed Differentiators
Each platform has its own strengths and weaknesses. Here's a detailed breakdown of what sets each tool apart, including both advantages and limitations.
ThoughtSpot
Looker Studio
Visivo
Security & Architecture
Security and architecture are critical considerations for enterprise deployments. Here's how each platform handles data security and system architecture.
ThoughtSpot
DB Access: If using live query (Embrace), it requires direct read access to the DB. If using imported data, queries hit the in-memory engine (no external DB access needed at query time). Virtualization: Yes – Embrace is essentially virtualization (no data copy, live query on external DB). Push: With imported mode, data is pushed into TS's storage from source on a schedule. Other: Robust security – row and column-level security, user and group permissions, and audit logs. Supports SSO and OAuth.
Looker Studio
DB Access: Yes, live connects to sources using provided credentials (or OAuth tokens). Option to cache query results in Google's cache for performance. Virtualization: Data remains in source or cache – Data Studio doesn't store data persistently (except cached). Push: No, it pulls data when rendering charts. Other: Uses Google account auth for access; you can manage view/edit permissions on reports. Lacks fine security on data level (you'd need separate reports or filters per audience).
Visivo
No db access required. Very strong security features due to the DAG-based access controls and the push based deployment model.
Why Visivo Stands Out
While each platform has its strengths, Visivo offers unique advantages that make it an excellent choice for modern data teams.
- DAG-Based Architecture: Enables complex data transformations and dependencies
- Visual to Human-readable Code: Seamlessly switch between visual and code-based development
- Ease of Development: Multiple approaches to build for both technical and non-technical users
- AI-Powered Development: Leverage AI to accelerate dashboard creation
- Git Integration: Full version control and collaboration capabilities
Ready to experience the power of modern BI? Try Visivo today and see how it compares to other tools in your stack.
$ curl -fsSL https://visivo.sh | bash
