Exploring Qlik Sense, Looker (Google) & Visivo

Qlik Sense Vs. Looker (Google) Vs. Visivo

In this article, we'll compare the key features, capabilities, and differentiators between Qlik Sense, Looker (Google), Visivo. This comprehensive comparison will help you make an informed decision about which platform best suits your data visualization and analytics needs.

Quick Comparison

A high-level overview of key features and capabilities across these BI tools. This comparison helps you quickly identify which platform best matches your needs.

FeatureQlik SenseLooker (Google)Visivo
Deployment ModelClient-managed (Windows), Client-managed (Kubernetes), Qlik Cloud (SaaS)Cloud-hosted (Google Cloud)Open-source, Cloud Service, Self-hosted
PricingCommercial. Qlik Sense Enterprise is subscription (by user or capacity). Qlik Sense Desktop free for personal use.Commercial (Proprietary); enterprise pricing (no free tier)Open source (GPL-3.0)
Cost$$$$$$$$$$
Git Integration✔️✔️
CI/CD & Testing✔️
Real-time
AI✔️
Visual to Code✔️
DAG-Based✔️

Deployment & Pricing

Understanding the deployment options and pricing structure is crucial for making an informed decision. Here's how each platform handles deployment and what you can expect in terms of costs.

ToolDeployment ModelPricingCost
Qlik SenseClient-managed (Windows), Client-managed (Kubernetes), Qlik Cloud (SaaS)Commercial. Qlik Sense Enterprise is subscription (by user or capacity). Qlik Sense Desktop free for personal use.$$$$
Looker (Google)Cloud-hosted (Google Cloud)Commercial (Proprietary); enterprise pricing (no free tier)$$$$$
VisivoOpen-source, Cloud Service, Self-hostedOpen source (GPL-3.0)$

Target Users & Use-Cases

Each BI tool is designed with specific user personas in mind. Understanding the target audience helps ensure you choose a platform that aligns with your team's skills and needs.

Qlik Sense

Enterprise BI usersData analystsGoverned self-service users

Looker (Google)

Enterprise OrganizationsGoogle Cloud Accounts

Visivo

Analytics EngineersData teamsBusiness usersEngineers

Ease of Development & Deployment

The development experience can significantly impact your team's productivity. This section compares how easy it is to build, deploy, and maintain dashboards in each platform.

Qlik Sense

Looker (Google)

Visivo

Key Integrations & Ecosystem

A robust ecosystem of integrations is essential for modern BI tools. Here's how each platform connects with other tools in your data stack.

Qlik Sense

Multiple data sources via connectorsPython/R Server Side ExtensionsWeb APIs and databases

Looker (Google)

Google CloudGoogle AnalyticsGoogle Sheets

Visivo

dbt coreAll major databasesCustom connector frameworkSlack for alertsGithub

AI & Advanced Features

Artificial intelligence is transforming how we interact with data. Compare the AI capabilities and advanced features offered by each platform.

ToolAI Features
Qlik Sense
Looker (Google)
Visivo✔️

Visualization Capabilities

The ability to create compelling and insightful visualizations is a key differentiator between BI tools. Here's how each platform handles data visualization.

Qlik Sense

Powerful interactive visuals with unique associative filtering: all charts update with each selection, and show gray 'excluded' values to encourage discovery. Chart types cover most needs, and extension mechanism allows custom charts. Good formatting control but primarily via UI (no raw HTML/CSS editing).

Looker (Google)

Robust web dashboards and exploratory interface. Good selection of chart types; custom visualizations via plugins or custom code. Highly customizable via LookML for data logic, but visual formatting is UI-driven (some limitations vs. Tableau).

Visivo

Highly custom UI with easy defaults

Detailed Differentiators

Each platform has its own strengths and weaknesses. Here's a detailed breakdown of what sets each tool apart, including both advantages and limitations.

Qlik Sense

+ The Associative Engine is Qlik's hallmark – users can freely explore data without query limitations (no SQL needed when using the app). Great for uncovering relationships in data.
− Requires data to be loaded into memory for full power, which can be heavy. Learning Qlik's script and the "set analysis" syntax for expressions has a learning curve.

Looker (Google)

+ LookML semantic layer – centralized metrics definitions ensure a 'single source of truth'. Strong governance (row-level security, permissions) and embedded analytics support.
− Requires upfront modeling (learning LookML); expensive. Visual customization and ad-hoc analysis flexibility less than Tableau/PowerBI.

Visivo

+ BI-as-code approach enables version control, collaboration, and CI/CD workflows. DAG-based architecture provides powerful data transformation capabilities and dependency management. Seamless visual-to-code workflow allows both technical and non-technical users to build dashboards effectively.
− Requires understanding of data concepts; not a pure drag-and-drop tool like Tableau. Initial setup requires technical knowledge for optimal configuration.

Security & Architecture

Security and architecture are critical considerations for enterprise deployments. Here's how each platform handles data security and system architecture.

Qlik Sense

DB Access: Typically Qlik imports data into its engine (so not needed at runtime). The new Direct Query option (in Qlik Cloud) allows leaving data in DB and querying on interaction for huge data sets. Virtualization: Qlik's standard method is not virtualization but in-memory copies. However, with Direct Query it behaves virtually. Push: Data is pushed into Qlik via load scripts (you schedule reloads). Other: Strong security – Section Access to implement row-level security inside Qlik apps, and robust user access control on the server.

Looker (Google)

DB Access: Yes (direct read queries to DB with cached results). Virtualization: No internal engine – relies on source DB ('in-database' analytics). Push: No, pull-based queries (though persistent derived tables can be pushed into DB). Other: Fine-grained RBAC; row-level security; SSO/SAML support.

Visivo

No db access required. Very strong security features due to the DAG-based access controls and the push based deployment model.

Why Visivo Stands Out

While each platform has its strengths, Visivo offers unique advantages that make it an excellent choice for modern data teams.

  • DAG-Based Architecture: Enables complex data transformations and dependencies
  • Visual to Human-readable Code: Seamlessly switch between visual and code-based development
  • Ease of Development: Multiple approaches to build for both technical and non-technical users
  • AI-Powered Development: Leverage AI to accelerate dashboard creation
  • Git Integration: Full version control and collaboration capabilities

Ready to experience the power of modern BI? Try Visivo today and see how it compares to other tools in your stack.

$ curl -fsSL https://visivo.sh | bash
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Jared Jesionek (co-founder)
Jared Jesionek (co-founder)
Jared Jesionek (co-founder)
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How can I help? This connects to our slack so I'll respond real quickly 😄
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