Exploring Microsoft Power BI, Looker Studio & Visivo

Microsoft Power BI vs. Looker Studio vs. Visivo

Compare key features, capabilities, and differentiators between Microsoft Power BI, Looker Studio, Visivo. This comprehensive analysis will help you make an informed decision for your data visualization needs.

Quick Comparison

Key features and capabilities at a glance

FeatureMicrosoft Power BILooker StudioVisivo
Deployment ModelDesktop + Cloud Service (PowerBI.com), on-prem Report ServerCloud (Google Cloud), Enterprise deployment, Private cloudOpen-source, Cloud Service, Self-hosted
PricingFree desktop for windows; Pro $10/user/mo for sharing; Premium by capacity. Proprietary license.Free to use (with Google account); Pro version for enterprise (Looker Studio Pro) introduced with SLAs.Open source (GPL-3.0)
Cost$$$$$
Git Integration
CI/CD & Testing
Real-time
AI Features
Visual to Code
DAG-Based

Target Users & Use-Cases

Each BI tool is designed with specific user personas in mind.

Microsoft Power BI

Business analystsExcel power usersenterprise BI teamsBusiness analysts

Looker Studio

Business usersMarketersGoogle ecosystem users

Visivo

Analytics EngineersData teamsBusiness usersEngineers

Ease of Development & Deployment

Development experience directly impacts team productivity and time-to-value.

Microsoft Power BI

3/5

Looker Studio

2/5

Visivo

5/5

Key Integrations & Ecosystem

A robust ecosystem of integrations is essential for modern BI tools.

Microsoft Power BI

100+ connectors (SQL DBs, Spark, Snowflake, Excel, Salesforce, etc.)Azure ML and Python/R integrationPower BI Gateway for custom integrations

Looker Studio

500+ data connectorsGoogle products (Analytics, Ads)SQL databases via Simba drivers

Visivo

dbt coreAll major databasesCustom connector frameworkSlack for alertsGithub

Visualization Capabilities

The ability to create compelling visualizations is key to data storytelling.

Microsoft Power BI

Rich library of visuals (bar, line, maps, etc.) plus custom visuals marketplace. Highly customizable formatting. Dashboard-style layouts with interactive tiles. Advanced calculations via DAX formula language.

Looker Studio

Drag-and-drop report editor. Offers charts like time series, bar, geo maps, tables. Customization is decent (colors, labels), though not as fine-grained as Tableau. Supports community visualizations (bring custom JS charts). Layout is canvas-style – good for dashboards and infographics.

Visivo

Highly custom UI with easy defaults

Detailed Differentiators

Each platform's unique strengths and limitations.

Microsoft Power BI

Tight integration with Microsoft ecosystem (Excel, Azure). Easy to start for Excel users. AI features like Natural Language Q&A and Quick Insights built-in.
Desktop Windows-only; complex on very large datasets without Premium. DAX formulas have steep learning curve for some.

Looker Studio

Completely free for most use-cases. Extremely easy for simple needs – non-tech users can create a shareable dashboard in minutes. Being Google, sharing and embedding is seamless.
Lacks advanced analytics (no calculated fields beyond basic formulas, limited data shaping). Performance can suffer on large data sets unless using aggregated extracts. No row-level security (one report = one set of credentials or extracted data).

Visivo

BI-as-code approach enables version control, collaboration, and CI/CD workflows. DAG-based architecture provides powerful data transformation capabilities and dependency management. Seamless visual-to-code workflow allows both technical and non-technical users to build dashboards effectively.
Requires understanding of data concepts; not a pure drag-and-drop tool like Tableau. Initial setup requires technical knowledge for optimal configuration.

Security & Architecture

Critical considerations for enterprise deployments.

Microsoft Power BI

DB Access: Import mode stores data in in-memory caches (no DB needed at view time); DirectQuery mode requires DB connection for each view. Virtualization: DirectQuery and live connect act as virtualization (query on demand). Push: Supports push data via streaming API for real-time dashboards. Other: Robust security with Azure AD; row-level security definable in reports; data encryption on cloud.

Looker Studio

DB Access: Yes, live connects to sources using provided credentials (or OAuth tokens). Option to cache query results in Google's cache for performance. Virtualization: Data remains in source or cache – Data Studio doesn't store data persistently (except cached). Push: No, it pulls data when rendering charts. Other: Uses Google account auth for access; you can manage view/edit permissions on reports. Lacks fine security on data level (you'd need separate reports or filters per audience).

Visivo

No db access required. Very strong security features due to the DAG-based access controls and the push based deployment model.

Why Visivo Stands Out

While each platform has its strengths, Visivo offers unique advantages for modern data teams.

DAG-Based Architecture for complex data transformations
Visual to Human-readable Code conversion
Multiple development approaches for all skill levels
AI-Powered dashboard creation
Full Git integration and version control
Open-source with enterprise features

Ready to Experience Modern BI?

Try Visivo today and see how it transforms your data analytics workflow.

$ curl -fsSL https://visivo.sh | bash
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Jared Jesionek (co-founder)
Jared Jesionek (co-founder)
Jared Jesionek (co-founder)
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How can I help? This connects to our slack so I'll respond real quickly 😄
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