Exploring Looker (Google), Hex & Visivo

Looker (Google) vs. Hex vs. Visivo

Compare key features, capabilities, and differentiators between Looker (Google), Hex, Visivo. This comprehensive analysis will help you make an informed decision for your data visualization needs.

Quick Comparison

Key features and capabilities at a glance

Feature	Looker (Google)	Hex	Visivo
Deployment Model	Cloud-hosted (Google Cloud)	Cloud (SaaS), Private cloud, Enterprise VPC	Open-source, Cloud Service, Self-hosted
Pricing	Commercial (Proprietary); enterprise pricing (no free tier)	SaaS subscription (free tier with limited projects; paid for teams). Closed-source.	Open source (GPL-3.0)
Cost	$$$$$	$$$	$
Git Integration
CI/CD & Testing
Real-time
AI Features
Visual to Code
DAG-Based

Target Users & Use-Cases

Each BI tool is designed with specific user personas in mind.

Looker (Google)

Enterprise OrganizationsGoogle Cloud Accounts

Hex

Data scientistsAnalytics engineersData teams collaborating on notebooks

Visivo

Analytics EngineersData teamsBusiness usersEngineers

Ease of Development & Deployment

Development experience directly impacts team productivity and time-to-value.

Looker (Google)

2/5

Hex

4/5

Visivo

5/5

Key Integrations & Ecosystem

A robust ecosystem of integrations is essential for modern BI tools.

Looker (Google)

Google CloudGoogle AnalyticsGoogle Sheets

Hex

Cloud data warehouses (Snowflake, BigQuery, etc.)dbt models and Git reposPython/SQL data sources

Visivo

dbt coreAll major databasesCustom connector frameworkSlack for alertsGithub

Visualization Capabilities

The ability to create compelling visualizations is key to data storytelling.

Looker (Google)

Robust web dashboards and exploratory interface. Good selection of chart types; custom visualizations via plugins or custom code. Highly customizable via LookML for data logic, but visual formatting is UI-driven (some limitations vs. Tableau).

Hex

Hybrid UI: notebook-style cells that can contain Pandas dataframes, SQL, or Python code, and separate 'app' view for interactive visual output. Visualizations can be created by pointing and clicking on a dataframe result (common chart types), or fully custom via Python libraries. Can add input widgets for interactivity.

Visivo

Highly custom UI with easy defaults

Detailed Differentiators

Each platform's unique strengths and limitations.

Looker (Google)

LookML semantic layer – centralized metrics definitions ensure a 'single source of truth'. Strong governance (row-level security, permissions) and embedded analytics support.

Requires upfront modeling (learning LookML); expensive. Visual customization and ad-hoc analysis flexibility less than Tableau/PowerBI.

Hex

Mix of code and no-code: data pros can write Python or SQL, then non-tech stakeholders can use the polished published app with interactive controls. Strong collaboration (multiple users can edit same notebook).

Geared towards data team usage – not a pure drag-and-drop BI for end users. To fully utilize, one needs coding ability.

Visivo

BI-as-code approach enables version control, collaboration, and CI/CD workflows. DAG-based architecture provides powerful data transformation capabilities and dependency management. Seamless visual-to-code workflow allows both technical and non-technical users to build dashboards effectively.

Requires understanding of data concepts; not a pure drag-and-drop tool like Tableau. Initial setup requires technical knowledge for optimal configuration.

Security & Architecture

Critical considerations for enterprise deployments.

Looker (Google)

DB Access: Yes (direct read queries to DB with cached results). Virtualization: No internal engine – relies on source DB ('in-database' analytics). Push: No, pull-based queries (though persistent derived tables can be pushed into DB). Other: Fine-grained RBAC; row-level security; SSO/SAML support.

Hex

DB Access: Yes, connects directly using provided credentials to sources. Virtualization: No separate semantic layer; queries are run in notebooks. Push: No, though can output results to external sinks via code. Other: Offers granular access controls on projects (who can view/edit). Supports OAuth for data sources so credentials aren't exposed.

Visivo

No db access required. Very strong security features due to the DAG-based access controls and the push based deployment model.

Why Visivo Stands Out

While each platform has its strengths, Visivo offers unique advantages for modern data teams.

DAG-Based Architecture for complex data transformations

Visual to Human-readable Code conversion

Multiple development approaches for all skill levels

AI-Powered dashboard creation

Full Git integration and version control

Open-source with enterprise features

Ready to Experience Modern BI?

Try Visivo today and see how it transforms your data analytics workflow.

$ curl -fsSL https://visivo.sh | bash

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