Exploring Looker (Google), Evidence.dev & Visivo

Looker (Google) vs. Evidence.dev vs. Visivo

Compare key features, capabilities, and differentiators between Looker (Google), Evidence.dev, Visivo. This comprehensive analysis will help you make an informed decision for your data visualization needs.

Quick Comparison

Key features and capabilities at a glance

FeatureLooker (Google)Evidence.devVisivo
Deployment ModelCloud-hosted (Google Cloud)Self-host (static site), Self-host (server), Vercel/Netlify deploymentOpen-source, Cloud Service, Self-hosted
PricingCommercial (Proprietary); enterprise pricing (no free tier)Open-source (MIT); free to use. New hosted service as of fall 2024 (can also deploy on Vercel, Netlify, etc.)Open source (GPL-3.0)
Cost$$$$$$$
Git Integration
CI/CD & Testing
Real-time
AI Features
Visual to Code
DAG-Based

Target Users & Use-Cases

Each BI tool is designed with specific user personas in mind.

Looker (Google)

Enterprise OrganizationsGoogle Cloud Accounts

Evidence.dev

Analytics engineersData-savvy users who prefer code/markdown workflowEngineers & Academics

Visivo

Analytics EngineersData teamsBusiness usersEngineers

Ease of Development & Deployment

Development experience directly impacts team productivity and time-to-value.

Looker (Google)

2/5

Evidence.dev

3/5

Visivo

5/5

Key Integrations & Ecosystem

A robust ecosystem of integrations is essential for modern BI tools.

Looker (Google)

Google CloudGoogle AnalyticsGoogle Sheets

Evidence.dev

SQL databases via JDBC/ODBCdbt metadata integrationStatic site deployment platforms

Visivo

dbt coreAll major databasesCustom connector frameworkSlack for alertsGithub

Visualization Capabilities

The ability to create compelling visualizations is key to data storytelling.

Looker (Google)

Robust web dashboards and exploratory interface. Good selection of chart types; custom visualizations via plugins or custom code. Highly customizable via LookML for data logic, but visual formatting is UI-driven (some limitations vs. Tableau).

Evidence.dev

Reports built as Markdown with embedded SQL and charts. Outputs static HTML dashboards. Customization via editing Markdown/HTML/CSS; not a point-and-click UI.

Visivo

Highly custom UI with easy defaults

Detailed Differentiators

Each platform's unique strengths and limitations.

Looker (Google)

LookML semantic layer – centralized metrics definitions ensure a 'single source of truth'. Strong governance (row-level security, permissions) and embedded analytics support.
Requires upfront modeling (learning LookML); expensive. Visual customization and ad-hoc analysis flexibility less than Tableau/PowerBI.

Evidence.dev

+ Write dashboards as code – lightweight, reproducible, easily integrated with dbt pipelines. Great for data narratives that combine text, data, and charts.
Static output means no ad-hoc drilling by end users; requires comfort with writing Markdown/SQL.

Visivo

BI-as-code approach enables version control, collaboration, and CI/CD workflows. DAG-based architecture provides powerful data transformation capabilities and dependency management. Seamless visual-to-code workflow allows both technical and non-technical users to build dashboards effectively.
Requires understanding of data concepts; not a pure drag-and-drop tool like Tableau. Initial setup requires technical knowledge for optimal configuration.

Security & Architecture

Critical considerations for enterprise deployments.

Looker (Google)

DB Access: Yes (direct read queries to DB with cached results). Virtualization: No internal engine – relies on source DB ('in-database' analytics). Push: No, pull-based queries (though persistent derived tables can be pushed into DB). Other: Fine-grained RBAC; row-level security; SSO/SAML support.

Evidence.dev

DB Access: Queries run at build time (or page load if in server mode); not needed for end viewer (static pages). Virtualization: By nature, it materializes results into the page (no live DB query once published). Push: Yes – essentially a push of data into static site. Other: No runtime user management (pages are static); security depends on where you host (you wouldn't include sensitive data in a public build).

Visivo

No db access required. Very strong security features due to the DAG-based access controls and the push based deployment model.

Why Visivo Stands Out

While each platform has its strengths, Visivo offers unique advantages for modern data teams.

DAG-Based Architecture for complex data transformations
Visual to Human-readable Code conversion
Multiple development approaches for all skill levels
AI-Powered dashboard creation
Full Git integration and version control
Open-source with enterprise features

Ready to Experience Modern BI?

Try Visivo today and see how it transforms your data analytics workflow.

$ curl -fsSL https://visivo.sh | bash
undefined
Jared Jesionek (co-founder)
Jared Jesionek (co-founder)
Jared Jesionek (co-founder)
agent avatar
How can I help? This connects to our slack so I'll respond real quickly 😄
Powered by Chatlio