Exploring Omni, Looker Studio & Visivo

Omni Vs. Looker Studio Vs. Visivo

In this article, we'll compare the key features, capabilities, and differentiators between Omni, Looker Studio, Visivo. This comprehensive comparison will help you make an informed decision about which platform best suits your data visualization and analytics needs.

Quick Comparison

A high-level overview of key features and capabilities across these BI tools. This comparison helps you quickly identify which platform best matches your needs.

Feature	Omni	Looker Studio	Visivo
Deployment Model	Cloud (SaaS on AWS), Private cloud, Enterprise VPC	Cloud (Google Cloud), Enterprise deployment, Private cloud	Open-source, Cloud Service, Self-hosted
Pricing	Commercial (Proprietary SaaS); demo & trial available (pricing not public)	Free to use (with Google account); Pro version for enterprise (Looker Studio Pro) introduced with SLAs.	Open source (GPL-3.0)
Cost	$$$$	$	$
Git Integration	❌	❌	✔️
CI/CD & Testing	❌	❌	✔️
Real-time	❌	❌	❌
AI	❌	❌	✔️
Visual to Code	❌	❌	✔️
DAG-Based	❌	❌	✔️

Deployment & Pricing

Understanding the deployment options and pricing structure is crucial for making an informed decision. Here's how each platform handles deployment and what you can expect in terms of costs.

Tool	Deployment Model	Pricing	Cost
Omni	Cloud (SaaS on AWS), Private cloud, Enterprise VPC	Commercial (Proprietary SaaS); demo & trial available (pricing not public)	$$$$
Looker Studio	Cloud (Google Cloud), Enterprise deployment, Private cloud	Free to use (with Google account); Pro version for enterprise (Looker Studio Pro) introduced with SLAs.	$
Visivo	Open-source, Cloud Service, Self-hosted	Open source (GPL-3.0)	$

Target Users & Use-Cases

Each BI tool is designed with specific user personas in mind. Understanding the target audience helps ensure you choose a platform that aligns with your team's skills and needs.

Omni

SQL usersSpreadsheet usersBusiness executivesData teams

Looker Studio

Business usersMarketersGoogle ecosystem users

Visivo

Analytics EngineersData teamsBusiness usersEngineers

Ease of Development & Deployment

The development experience can significantly impact your team's productivity. This section compares how easy it is to build, deploy, and maintain dashboards in each platform.

Omni

Looker Studio

Visivo

Key Integrations & Ecosystem

A robust ecosystem of integrations is essential for modern BI tools. Here's how each platform connects with other tools in your data stack.

Omni

dbt (bi-directional sync)Cloud data warehouses (Snowflake, BigQuery, Redshift)Spreadsheet data sources

Looker Studio

500+ data connectorsGoogle products (Analytics, Ads)SQL databases via Simba drivers

Visivo

dbt coreAll major databasesCustom connector frameworkSlack for alertsGithub

AI & Advanced Features

Artificial intelligence is transforming how we interact with data. Compare the AI capabilities and advanced features offered by each platform.

Tool	AI Features
Omni	❌
Looker Studio	❌
Visivo	✔️

Visualization Capabilities

The ability to create compelling and insightful visualizations is a key differentiator between BI tools. Here's how each platform handles data visualization.

Omni

Combines spreadsheet-like calculations, SQL, and drag/drop. Users can create charts with one-click from data tables. Good selection of standard visuals, with focus on ease (smart defaults). Custom styling is somewhat guided (aims for simplicity over exhaustive options).

Looker Studio

Drag-and-drop report editor. Offers charts like time series, bar, geo maps, tables. Customization is decent (colors, labels), though not as fine-grained as Tableau. Supports community visualizations (bring custom JS charts). Layout is canvas-style – good for dashboards and infographics.

Visivo

Highly custom UI with easy defaults

Detailed Differentiators

Each platform has its own strengths and weaknesses. Here's a detailed breakdown of what sets each tool apart, including both advantages and limitations.

Omni

+ Spreadsheet meets SQL: users can use Excel formulas or SQL interchangeably. AI "calculation assistant" suggests formulas from natural language. Governed semantic model ensures consistent metrics.

− Newer product – not as feature-rich in visualization customization as legacy tools; purely cloud (may not suit those needing on-prem).

Looker Studio

+ Completely free for most use-cases. Extremely easy for simple needs – non-tech users can create a shareable dashboard in minutes. Being Google, sharing and embedding is seamless.

− Lacks advanced analytics (no calculated fields beyond basic formulas, limited data shaping). Performance can suffer on large data sets unless using aggregated extracts. No row-level security (one report = one set of credentials or extracted data).

Visivo

+ BI-as-code approach enables version control, collaboration, and CI/CD workflows. DAG-based architecture provides powerful data transformation capabilities and dependency management. Seamless visual-to-code workflow allows both technical and non-technical users to build dashboards effectively.

− Requires understanding of data concepts; not a pure drag-and-drop tool like Tableau. Initial setup requires technical knowledge for optimal configuration.

Security & Architecture

Security and architecture are critical considerations for enterprise deployments. Here's how each platform handles data security and system architecture.

Omni

DB Access: Yes, Omni directly queries your databases (encrypted connections). Virtualization: Queries data in place (no data copy) – essentially virtualization with a semantic layer. Push: No, it's live query (though cached metrics can be materialized on demand). Other: Strong security focus – column & row-level controls, SAML SSO, data encrypted at rest. SOC 2 compliant.

Looker Studio

DB Access: Yes, live connects to sources using provided credentials (or OAuth tokens). Option to cache query results in Google's cache for performance. Virtualization: Data remains in source or cache – Data Studio doesn't store data persistently (except cached). Push: No, it pulls data when rendering charts. Other: Uses Google account auth for access; you can manage view/edit permissions on reports. Lacks fine security on data level (you'd need separate reports or filters per audience).

Visivo

No db access required. Very strong security features due to the DAG-based access controls and the push based deployment model.

Why Visivo Stands Out

While each platform has its strengths, Visivo offers unique advantages that make it an excellent choice for modern data teams.

DAG-Based Architecture: Enables complex data transformations and dependencies
Visual to Human-readable Code: Seamlessly switch between visual and code-based development
Ease of Development: Multiple approaches to build for both technical and non-technical users
AI-Powered Development: Leverage AI to accelerate dashboard creation
Git Integration: Full version control and collaboration capabilities

Ready to experience the power of modern BI? Try Visivo today and see how it compares to other tools in your stack.

$pip install visivo