Exploring Looker (Google), Omni & Visivo

Looker (Google) vs. Omni vs. Visivo

Compare key features, capabilities, and differentiators between Looker (Google), Omni, Visivo. This comprehensive analysis will help you make an informed decision for your data visualization needs.

Quick Comparison

Key features and capabilities at a glance

FeatureLooker (Google)OmniVisivo
Deployment ModelCloud-hosted (Google Cloud)Cloud (SaaS on AWS), Private cloud, Enterprise VPCOpen-source, Cloud Service, Self-hosted
PricingCommercial (Proprietary); enterprise pricing (no free tier)Commercial (Proprietary SaaS); demo & trial available (pricing not public)Open source (GPL-3.0)
Cost$$$$$$$$$$
Git Integration
CI/CD & Testing
Real-time
AI Features
Visual to Code
DAG-Based

Target Users & Use-Cases

Each BI tool is designed with specific user personas in mind.

Looker (Google)

Enterprise OrganizationsGoogle Cloud Accounts

Omni

SQL usersSpreadsheet usersBusiness executivesData teams

Visivo

Analytics EngineersData teamsBusiness usersEngineers

Ease of Development & Deployment

Development experience directly impacts team productivity and time-to-value.

Looker (Google)

2/5

Omni

5/5

Visivo

5/5

Key Integrations & Ecosystem

A robust ecosystem of integrations is essential for modern BI tools.

Looker (Google)

Google CloudGoogle AnalyticsGoogle Sheets

Omni

dbt (bi-directional sync)Cloud data warehouses (Snowflake, BigQuery, Redshift)Spreadsheet data sources

Visivo

dbt coreAll major databasesCustom connector frameworkSlack for alertsGithub

Visualization Capabilities

The ability to create compelling visualizations is key to data storytelling.

Looker (Google)

Robust web dashboards and exploratory interface. Good selection of chart types; custom visualizations via plugins or custom code. Highly customizable via LookML for data logic, but visual formatting is UI-driven (some limitations vs. Tableau).

Omni

Combines spreadsheet-like calculations, SQL, and drag/drop. Users can create charts with one-click from data tables. Good selection of standard visuals, with focus on ease (smart defaults). Custom styling is somewhat guided (aims for simplicity over exhaustive options).

Visivo

Highly custom UI with easy defaults

Detailed Differentiators

Each platform's unique strengths and limitations.

Looker (Google)

LookML semantic layer – centralized metrics definitions ensure a 'single source of truth'. Strong governance (row-level security, permissions) and embedded analytics support.
Requires upfront modeling (learning LookML); expensive. Visual customization and ad-hoc analysis flexibility less than Tableau/PowerBI.

Omni

Spreadsheet meets SQL: users can use Excel formulas or SQL interchangeably. AI "calculation assistant" suggests formulas from natural language. Governed semantic model ensures consistent metrics.
Newer product – not as feature-rich in visualization customization as legacy tools; purely cloud (may not suit those needing on-prem).

Visivo

BI-as-code approach enables version control, collaboration, and CI/CD workflows. DAG-based architecture provides powerful data transformation capabilities and dependency management. Seamless visual-to-code workflow allows both technical and non-technical users to build dashboards effectively.
Requires understanding of data concepts; not a pure drag-and-drop tool like Tableau. Initial setup requires technical knowledge for optimal configuration.

Security & Architecture

Critical considerations for enterprise deployments.

Looker (Google)

DB Access: Yes (direct read queries to DB with cached results). Virtualization: No internal engine – relies on source DB ('in-database' analytics). Push: No, pull-based queries (though persistent derived tables can be pushed into DB). Other: Fine-grained RBAC; row-level security; SSO/SAML support.

Omni

DB Access: Yes, Omni directly queries your databases (encrypted connections). Virtualization: Queries data in place (no data copy) – essentially virtualization with a semantic layer. Push: No, it's live query (though cached metrics can be materialized on demand). Other: Strong security focus – column & row-level controls, SAML SSO, data encrypted at rest. SOC 2 compliant.

Visivo

No db access required. Very strong security features due to the DAG-based access controls and the push based deployment model.

Why Visivo Stands Out

While each platform has its strengths, Visivo offers unique advantages for modern data teams.

DAG-Based Architecture for complex data transformations
Visual to Human-readable Code conversion
Multiple development approaches for all skill levels
AI-Powered dashboard creation
Full Git integration and version control
Open-source with enterprise features

Ready to Experience Modern BI?

Try Visivo today and see how it transforms your data analytics workflow.

$ curl -fsSL https://visivo.sh | bash
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Jared Jesionek (co-founder)
Jared Jesionek (co-founder)
Jared Jesionek (co-founder)
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How can I help? This connects to our slack so I'll respond real quickly 😄
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